2025 Wrapped Product Experience

Spotify Wrapped is the loudest product drop on the planet— a moment when hundreds of millions of fans get to see themselves reflected in their listening. In 2025, my team was responsible for coming up with the data stories at the heart of the experience: deciding which insights to surface, how to frame them, and what would resonate most deeply with listeners around the world.

We put fresh spins on beloved classics with Top Artist Sprint and Fan Leaderboards, celebrated the album, and introduced a slate of all-new stories, including Listening Age, Clubs, and Archive. The result was Spotify's boldest and most innovative Wrapped yet. We engaged 300M+ users, 150M+ sharers, and 632M+ shares across social platforms.